Strategic marketing planning and implementation

Have you noticed that your existing products are no longer at the top of their life cycle? When the competition is recognizing the importance of marketing, are you also becoming aware of the necessity for clear positioning of your products, better knowledge of the markets and consumer behaviour? Also looking for optimal distribution of marketing channels and successful implementation of modern marketing techniques?

Tourism companies with no real marketing development today face long-term heavy competition. Socially aware tourism enterprises, despite their good performance are becoming aware of the necessity for continuous improvement of their marketing actions and strategies, and implementation of marketing plans with their customers in focus. With numerous references and boasting significant marketing experience we can offer you ITI's experts for cooperation with your key marketing personnel to help achieve the goals of your company at:

• finding the flagship tourism products within the company,
• clear positioning of tourism products,
• communicational programs to consolidate the company's reputation,
• segmentation of the target market-customers,
• defining the optimal marketing communications mix,
• setting-up marketing objectives,
• estimating the budget for implementation of marketing activities and
• setting up a basic methodology for monitoring the effectiveness of your marketing.

Positioning of new electronic/IT media channels

Are you not quite in step with the times and do not know exactly how to best exploit the great opportunities that new electronic media are offering for your business?

New electronic media can put you in front or 'override' you. Here in particular we think of the Internet, a virtual marketplace that is already ahead of other distribution channels and marketing tools, and is often decisive for successful market penetration and sales. ITI possess contemporary tourism marketing knowledge and experience and with the help of our designers, programmers and web marketing experts, we can provide you visibility and a clear online image, goals and vision. In the field of tourism, we are dealing with online marketing and Internet distribution channels, we design websites, create online advertising, explore Web 2.0 social networks and we advise you in other new media related aspects.

Creating a corporate identity and corporate image

Nobody noticed how good and unique you are? How exclusive and unique your offer is? Or, how environmentally conscious is your business? You want to increase the volume of your sales, but this does not work? Or, you just want to become more visible?

To reach your desired your position in the marketplace you need a new, strategically-based and market-oriented corporate identity. ITI's experts work together with our partners to ensure you adequate visibility in the market. In designing the brand in tourism, we have years of experience, and can help you shaping the graphic symbols, logos, colour scheme, complete visual identity. As well we work with you to find a solution to externally enhance your vision, mission, values and goals of the company. The fact that you are good, will hence become known to all target groups, which previously were overlooking you!

Brand development

Do you think that your products and services are not recognizable enough or are not so different from the ones you competition is offering?

Even if you have good products and services that fully meet the functional needs of consumers, they also need a successful brand that will distinguish your products and services from the many similar competitor offerings. ITI has in the past participated in the creation of successful brands for various tourism companies and was involved in several international projects dealing with branding, thus our experts gained significant knowledge in this field. Together we can now create a recognizable name, a brand and trademark for you. And not just a brand, but the one that will catch consumers' eyes and will thus raise the value of your goods and services. Our aim will be to design, construct and communicate the brand will be appealing to any category of consumers' needs you require.

Management of quality and innovation

You boast an excellent infrastructure, but the guests complain about the service quality your employees provide? You might be perceived by your guests as too average and traditional, but you would like to be trendy and innovative?

ITI's experts, among others pride themselves with decades of experience in leadership positions in successful tourism enterprises and so they can competently assist you in raising the quality of services or with the introduction of quality standards.

For you we can perform a careful review of problematic areas of operation, if necessary, we can send you a "mystery shopper" and work with you to develop standard operations procedures (SOP) for individual departments. Also we can competently provide advice on the implementation of different standards of quality management, and depending on your approach to business and in line with your marketing strategy we can suggest you the most appropriate quality accreditation (ISO 9000, ISO 10000, EMAS, BVQI, etc.) and marketing scheme.

Furthermore, we can assist in the transformation and upgrades of your products, introduce innovation into direct communication with guests and CRM, as well as innovatively tailor the work processes consisting your tourism-hospitality services.

For you ITI can create and implement a strategy of encouraging innovation among employees, and prepare an overview of good innovation practices in your specific field. And lastly, we can guarantee you a successful and appropriate PR-strategy & promotion of innovation achievements in your company.